Director of New Source Markets
MedCruise has proved to be a valuable platform to gather all the stakeholders of the Mediterranean cruise region and to unite forces to develop the cruise business and promote our ports mainly to cruise lines. After 20 years of work we must be proud of being a benchmark association. But we cannot rest on our laurels. The cruise industry is growing quickly in terms of new ships, new cruise areas, new ports and emerging source markets. In this global scenario, MedCruise has to expand its promotional actions to new targets. And being the cruise tourism a demand-driven one, it is time to promote the Mediterranean cruise destination in the source markets.
I firmly believe that if someone had to create the ideal cruise area, the final design would be the Mediterranean. Let people know!