Luz Marina Moreno’s participation last week in TechCrunch Disrupt 2025 represented a key opportunity to connect global technological innovation with the real challenges of digital transformation and sustainable development.
As Head of Commercial & Business Development at the Port Authority of Santa Cruz de Tenerife and Member of the Board of MedCruise, Luz Marina represented Why Tenerife at the event, combining institutional presence with active participation in high-level sessions and panels focused on technology and artificial intelligence.
Held at the Moscone West Convention Center in San Francisco, the event brought together more than 10,000 leaders, investors, and technology companies from around the world.
Throughout the three-day program, Luz Marina took part in discussions on artificial intelligence, female leadership in technology, and process automation, contributing a practical perspective on how innovation is transforming the way we work, lead, and create value across industries.
AI, leadership, and applied knowledge
Among the most relevant sessions, Luz Marina participated in the AI Stage organized by Google Cloud, focused on developing digital leaders and exploring how artificial intelligence is reshaping business management and organizational culture.
She also intervened in the international “Women in Tech” forum, which addressed the role of women in technology and the importance of promoting active and diverse participation within innovation ecosystems.
In addition, she attended the panel led by Ryan Petersen, CEO of Flexport, who highlighted how integrated logistics systems and AI-driven data management are improving efficiency and traceability across global supply chains — an approach with significant potential in the maritime and logistics sectors.
“TechCrunch Disrupt provides the opportunity to contribute to the debate on how technology is reshaping the way we manage, connect, and lead,” said Luz Marina.
From global learning to action within MedCruise
The experiences and insights gained during her participation will be instrumental in advancing the work of MedCruise’s Digitalization Task, particularly within the Blue Community Program, which promotes technological capacity-building and collaboration among member ports.
Key takeaways from the Flexport panel and AI-focused sessions will help enrich MedCruise’s portfolio of projects on innovation, sustainability, and digital transformation, reinforcing the Association’s commitment to improving efficiency, competitiveness, and knowledge exchange.
Innovation with an MedCruise vision
Luz Marina’s participation in TechCrunch Disrupt 2025 strengthens MedCruise’s connection with global technology ecosystems, offering a practical and forward-looking perspective on how digitalization can enhance sustainability, operational efficiency, and collaborative leadership across cruise destinations.
“These encounters are a source of inspiration and actionable knowledge. Everything learned becomes shared value for our community,” concluded Luz Marina.
