Luz Marina Espiau Moreno, MedCruise Board of Directors Member responsible for Digitalisation and Innovation, participated in the international technology event to explore new opportunities for Blue Community and the professional development of MedCruise members.
MedCruise continues to strengthen its commitment to digital transformation, innovation and knowledge sharing through its participation in international technology ecosystems.
From 13 to 15 October, Luz Marina Espiau Moreno, Member of the MedCruise Board of Directors responsible for Digitalisation and Innovation, attended TechCrunch Disrupt 2026 in San Francisco, one of the leading international gatherings for startups, technology companies, investors and digital innovation professionals.
The event provided an opportunity to explore emerging technologies, artificial intelligence, digital business solutions and new approaches to professional development that could contribute to the future of the cruise industry.
During her participation, Espiau Moreno held conversations with professionals from Google for Startups and Salesforce, exchanging perspectives on digital transformation and presenting Blue Community, the digitalisation initiative she leads within MedCruise.
Blue Community: supporting digital development across the cruise industry
Developed in collaboration with SEIDOR, Blue Community is an initiative designed to promote digital knowledge, continuous learning and professional development among MedCruise members.
The project addresses the evolving needs of the cruise industry by making digital tools, specialised knowledge and learning opportunities more accessible to the association’s diverse membership.
Through Blue Community, MedCruise aims to encourage the exchange of knowledge, strengthen digital capabilities and support professionals in adapting to technological developments that are transforming the industry.
Connecting international innovation with the needs of MedCruise members
Participation in TechCrunch Disrupt offered an opportunity to identify emerging trends and explore potential collaborations and learning initiatives that could contribute to the future development of Blue Community.
Conversations with technology professionals focused on the potential applications of artificial intelligence, digital tools, data management and new approaches to training and leadership.
These exchanges form part of an ongoing effort to connect MedCruise with international sources of knowledge and expertise, ensuring that innovation and digital transformation remain accessible and relevant to its members.
A particular priority is the development of future leaders within the cruise industry, equipping professionals with the knowledge and skills required to respond to technological change.
A commitment to continuous learning and collaboration
MedCruise recognises that digital transformation extends across the entire cruise ecosystem, involving not only infrastructure and operations but also services, commercial activities and professional development.
By maintaining connections with international technology ecosystems, the association seeks to identify practical opportunities that can benefit its members and strengthen collaboration across the sector.
The participation of Luz Marina in TechCrunch Disrupt 2026 reinforces MedCruise’s commitment to continuous learning, digital innovation and the development of Blue Community as a resource for the association’s members.
The knowledge and connections gained in San Francisco will contribute to the ongoing exploration of future initiatives aimed at supporting a more connected, digitally prepared and competitive cruise industry.
