Representing the Association, Luz Marina Espiau Moreno, Member of the Board of Directors and responsible for Digitalisation and Innovation, took part in World Travel Market London 2025 (WTM London), held from 4th to 6th November at ExCeL London.
During the event, she engaged with global tourism leaders, cruise lines, destinations, and institutional partners to strengthen collaboration between ports and destinations within the broader cruise and tourism ecosystem.
Luz Marina Espiau Moreno underlined the Association’s commitment to developing cooperation models that connect destination management, port operations, and tourism governance as key drivers of a more sustainable and competitive cruise industry across the Mediterranean and its adjoining seas.
“WTM London is a strategic meeting point for our industry. It allows us to align visions between ports and destinations, to share knowledge, and to promote a model of collaborative governance that benefits local communities and the global cruise ecosystem,” she stated.
MedCruise’s participation at WTM London reaffirmed three strategic priorities for the Association:
- Promoting joint planning between port authorities and tourism institutions to create value for destinations.
- Advancing digital transformation and data-driven cooperation among members.
- Showcasing the Mediterranean and adjoining seas as a hub of sustainable, innovative, and community-centred cruise experiences.
WTM London remains one of the world’s leading events in the tourism sector, bringing together over 45,000 professionals from more than 180 countries. The 2025 edition featured sessions dedicated to cruise strategy, sustainable tourism, and port–destination governance, offering an ideal platform for MedCruise to share insights, strengthen alliances, and enhance its global visibility.
Through Luz Marina Espiau Moreno’s active participation, MedCruise continues to position the destination–port partnership as a cornerstone for growth, innovation, and sustainability in global cruise tourism.
